Oregon’s Animated Tourism Ad Is An Antidote for the Pandemic Fatigued
Photo Caption: Animated vineyard scene from Travel Oregon's new Only Slightly Exaggerated ad Courtesy of Travel Oregon
Skift Take
Some of it may be aspirational, but Travel Oregon's ad is hitting the right notes at a time when we're all looking to feel the magic of travel again.
Travel Oregon might rank among the last U.S. tourism boards to promote out of state since the pandemic, but its new campaign is poised to outdo the competition.
Its “Oregon, (Still) Only Slightly Exaggerated” ad takes a stunning animated and cinematic approach to showcase the state’s outdoors, cultural activities and its diverse communities in a way that stands out from tourism recovery campaigns that have emerged this year.
https://youtu.be/qi4fGPPPmGAIt's not the first time Travel Oregon resorted to animation — the campaign is the third installment in a series that launched in Spring 2018. Ad agency Wieden+Kennedy, in partnership with animation studio Psyop and Sun Creature Studio, as well as Emmy Award-winning composer Jim Dooley, produced the series.
What's different now is that Travel Oregon crafted this message by reaching out to multiple diverse and community-based focus groups for feedback on the script to make sure it is a
