Articles tagged “disney parks”

Today’s edition of Skift’s daily podcast looks at Japan’s coronavirus recovery, big ideas at Skift Global Forum, and Ennismore’s co-working growth.

Disney is about to be a century old. Its focus on immersive storytelling demonstrates it's not thinking like a centenarian.

Today’s edition of Skift’s daily podcast looks at Disney Parks’ innovation, Airbnb’s marketing, and a superapp for the Middle East.

At the D23 Expo, Disney Parks boss Josh D'Amaro announced significant updates to the theme park experience. The changes will likely include bringing Disney+ content to the parks, delivering the online experience to their parks.

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

In Skift’s top stories this week, marketing hotels will be easier this summer, Skift acquires the Daily Lodging Report, Hyatt looks away from Asia, and cruises are back but with a rough start.

"Interactions instead of transactions." "Service discovery instead of service recovery." "Screens that complement rather than dominate experiences." Those are some of the ideas animating tech executives at Disney this year. Other travel brands could learn a thing or two.

The pandemic slammed revenue at amusement parks, but it was a one-off problem. Looking ahead, operators must market the appeal of season passes to help cope with flatlining attendance.

The pent-up demand is real, but over time traditional notions of the corporate retreat may change.

Destinations are not out of the woods yet with vaccines — but you wouldn't know it from Visit Orlando's new marketing campaign, unless you watched Walt Disney World's ads instead. What's behind the polar opposite messaging?