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Articles tagged “The Digital Transformation Brief”

A series from Adobe and SkiftX about the people making digital transformation a reality in travel.

Online Travel

How the Internet of Things Will Impact Travel in 2017 and Beyond

From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.

Adobe + Epsilon | 6 years ago

How the Internet of Things Will Impact Travel in 2017 and Beyond

Online Travel

Beyond Mobile: How Voice and AI Are Changing Digital Travel

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.

Adobe + Epsilon | 6 years ago

Beyond Mobile: How Voice and AI Are Changing Digital Travel
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Online Travel

How Travel Brands Can Internalize a Culture of Innovation

It's not enough for a company to have it's heart set on building the latest “disruptive” form of technology — they must first create an organization-wide culture of innovation.

Adobe + Skift | 6 years ago

How Travel Brands Can Internalize a Culture of Innovation
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Hotels

Digital Transformation Brief: Wyndham CMO Convinced Mobile And Personalization Will Help Fill Beds

The role of the CMO has evolved, shifting from a position that was once squarely focused on marketing to one faced with tackling digital challenges on a daily basis.

Adobe + Skift | 7 years ago

Digital Transformation Brief: Wyndham CMO Convinced Mobile And Personalization Will Help Fill Beds
Free Read

Online Travel

The Link Between Travel Booking and Personalized Messaging

Driving personalization in the digital environment is challenging, but it’s vital in order to keep up with travelers’ demands for mobility.

Epsilon + Skift | 7 years ago

The Link Between Travel Booking and Personalized Messaging

Online Travel

Expedia’s Q2 Wobbles and 9 Other Digital Trends This Week

These are the digital trends we were talking about this week.

Sarah Enelow, Skift | 7 years ago

Expedia’s Q2 Wobbles and 9 Other Digital Trends This Week

Business Travel

What Marriott Knows About the Needs of Next-Gen Business Travelers

Soon, Marriott's leadership will begin the task of deciding which Starwood brands will exist going forward. Until then, the hotel giant is working to create a better technology platform for its properties to serve guests with.

Andrew Sheivachman, Skift | 7 years ago

What Marriott Knows About the Needs of Next-Gen Business Travelers

Hotels

How Guest Expectations and Changes in Mobile Habits Impact Hotel Tech

The world of hotel technology software, or the “tech stack,” has long existed as a fragmented puzzle. What solutions and strategies will help hotel owners stay competitive, and profitable, in the years to come?

Luke Bujarski, Skift | 7 years ago

How Guest Expectations and Changes in Mobile Habits Impact Hotel Tech

Hotels

3 Leading Hotel CIOs on the Secrets to Strategy and Innovation

Innovation is a continual process, which makes the job of a CIO one that is constantly evolving to meet consumers' expectations. To do that successfully, today's CIO needs not just technical know-how but also strong business acumen and communication skills to help businesses realize their goals.

Aexandra E. Petri, Skift | 7 years ago

3 Leading Hotel CIOs on the Secrets to Strategy and Innovation
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Skift Originals

Video: Adobe’s Head of Industry Strategy on Creating the Next Golden Age of Travel

Michael Klein spoke about the need to simplify user experience and why integrating digital experiences at physical locations is key for creating an integrated strategy.

Adobe + Skift | 7 years ago

Video: Adobe’s Head of Industry Strategy on Creating the Next Golden Age of Travel