Articles tagged “digital”

This week's digital news brought Google to the fore. First, Facebook is trying to compete with the search giant on travel ads, but secondly, why is Google burying the lowest hotel rates?

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

This week in digital news, we analyzed tools for events as well as earnings from Amadeus and Booking. Don't miss our upcoming Skift Call on March 13 on how online travel agencies are dealing with the Airbnb threat.

This week in digital news, TripAdvisor reported fourth-quarter earnings and we dug into their TV advertising strategy, which involves leaning away from online marketing — bad news for Google.

This week in digital news, we analyzed online travel agency earnings. Trivago braces for slow 2018 growth and Expedia grapples with hotels' direct booking success.

This week in digital news, we looked past blockchain's buzz to dig up the scams, and analyzed Priceline's new emphasis on TV advertising.

This week in digital news we examined two very different things that many travel companies don't understand: WeChat and blockchain. WeChat is already important for travel companies that want to engage with Chinese travelers; blockchain may become so.

This week in digital news, we took a long look at how attractions could become TripAdvisor's next multibillion-dollar business. Don't miss our forecasts for Priceline, Expedia, Ctrip, and Google in our new magazine: The Megatrends Defining Travel in 2018.

Traveler purchase decisions are influenced long before the first click, but for many marketers, this is still the primary focus. To succeed in 2018, marketers need to shift their agendas to engage with travelers on a human level throughout the entire journey.

This week in digital news, our business travel editor Andrew Sheivachman reported on the potential and pitfalls of smart robots and 5G, straight from CES in Las Vegas.