Articles tagged “destinations”

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The Evolution of a Destination: This Island Is Tapping History to Build a Better, Forward-Looking Tourism Industry

The Evolution of a Destination: This Island Is Tapping History to Build a Better, Forward-Looking Tourism Industry

Guam Visitors Bureau + Skift

With a rich history and a bright future, Guam is stepping up its efforts to appeal to a new generation of travelers by celebrating the past and embracing the way consumers travel now. A first of its kind travel industry summit this August should help foster innovation, too.

5 months ago

Google Smart City Vision in Toronto Poses Privacy Concerns

Google Smart City Vision in Toronto Poses Privacy Concerns

Andrew Sheivachman, Skift

It doesn't seem like a good idea to build a business, let alone make your home, in a surveillance experiment controlled by Alphabet. As data security and privacy become more important, the vision for the modern smart city will have to shift.

5 months ago

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After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

Guam Visitors Bureau + Skift

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

6 months ago

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Skift Survey: The Future of Destination Storytelling

Skift Survey: The Future of Destination Storytelling

Brand USA + Skift

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

6 months ago

The Skift Design Manifesto: Elevating Design Across Travel

The Skift Design Manifesto: Elevating Design Across Travel

Matt Heidkamp, Skift

In today’s consumer-centric world, where experiences, personal fulfillment, and transformative moments are revered as the ultimate currency, the role of design — in every sense of the word — has never been more important. This is our brief guide to understanding the elevated role of design in the travel industry.

7 months ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

9 months ago

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What Takayama City Can Tell Us About the Future of Japanese Tourism

What Takayama City Can Tell Us About the Future of Japanese Tourism

Japan National Tourism Organization + Skift

Destinations of all shapes and sizes across Japan want fresh ideas to help attract overseas visitors and transform their economies. The strategy used by the city of Takayama, which has seen a surge of new tourism in the past decade, offers one potential roadmap.

9 months ago

What Are The Key Benchmarks for Destination Marketing: New Skift Research

What Are The Key Benchmarks for Destination Marketing: New Skift Research

Haixia Wang, Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.

9 months ago

Submissions Now Open: Introducing the Skift Design Awards 2019

Submissions Now Open: Introducing the Skift Design Awards 2019

Rafat Ali, Skift

Brands that make life more seamless or more fulfilling win the long-term journey for loyal customers. This is accomplished through intentional design of built environments, digital services, and experiences, and that's what Skift Design Awards will uncover and recognize. Submissions are now open!

9 months ago

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This California Destination Is on the Forefront of Innovative Meetings and Events

This California Destination Is on the Forefront of Innovative Meetings and Events

Monterey County Convention and Visitors Bureau + Skift

Scientific research has proved the connection between inspirational environments and forward thinking ideas. No wonder visionary meeting planners have embraced Monterey County, where a history of innovation and scenic landscapes collide.

9 months ago

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Behind the Shift From Destination Marketing to Destination Management

Behind the Shift From Destination Marketing to Destination Management

VisitDallas + Skift

The role of destination marketing organizations (DMOs) is evolving and expanding into destination management to elevate the customer experience more intentionally.

11 months ago

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How Japan Is Transforming Its Visitor Economy for the Next Wave of Tourism

How Japan Is Transforming Its Visitor Economy for the Next Wave of Tourism

Japan National Tourism Organization + Skift

Japan has grand ambitions to bring more than 40 million visitors to the country by 2020, and 60 million by 2030. But the country isn’t just dreaming big, it’s acting big too. Thanks to a concerted country-wide push by tourism officials and local business leaders to transform the Japanese tourism economy, the country seems on track to achieve this vision.

11 months ago