Articles tagged “destinations”

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Dennis Schaal, Skift

Digital nomads are welcome in Bermuda and San Diego. In a further reflection of how tourism marketing has changed, Singapore, too, is shifting gears and targeting locals, many of whom only think attractions in the city-state are only for the rich and privileged.

4 days ago

Destinations Going Digital Push to Offer Event Planners Engagement and Inspiration

Destinations Going Digital Push to Offer Event Planners Engagement and Inspiration

EventMB

Even with many face-to-face events on hiatus, event planners still have to think about maintaining audience engagement while making plans for future in-person events. Destinations that wholly embrace the pivot to virtual respond to these needs by creatively adapting their core services to online platforms.  

3 weeks ago

Facebook Users Still Dream of Getaways: Here’s the List of Travel’s Most Popular Videos in June

Facebook Users Still Dream of Getaways: Here’s the List of Travel’s Most Popular Videos in June

Dennis Schaal, Skift

With travel to foreign countries still a tepid in many parts of the world, Facebook users are dreaming about vacations. Travel brands, particularly tourism boards and airlines, are only too happy to stoke those visions.

3 months ago

Choice Hotels Won June on U.S. TV Among All Travel Advertisers

Choice Hotels Won June on U.S. TV Among All Travel Advertisers

Dennis Schaal, Skift

"The Open Road Is Open Again." With that message to tap Americans' pent-up demand to get the hell out of the house and escape lockdowns, Choice Hotels went big on U.S. TV and was the most-seen brand. Being in the right place at an opportune moment helps, but backing it up with effective creative wins the month.

3 months ago

6 Key Takeaways From Skift Forum Europe

6 Key Takeaways From Skift Forum Europe

Dennis Schaal, Skift

Nothing like a world-shattering crisis to force companies to look into the mirror and contemplate a makeover. Will consumer travel preferences change forever because of coronavirus? Forever is a very long time.

3 months ago

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Dennis Schaal and Korey Matthews, Skift

The coronavirus crisis has given new meaning to traveling like a local. Brands are trying to figure out how to market to travelers when they actually are the locals.

3 months ago

Airbnb Hasn’t Seen Mass Exodus of Hosts Over Refunds

Airbnb Hasn’t Seen Mass Exodus of Hosts Over Refunds

Dennis Schaal, Skift

Hosts may come and go on Airbnb's global platform. But the fate of Airbnb's listings will depend much more on supply and demand than on grievances.

4 months ago

Skiftx Original
Destinations, Take Note: Americans Are More Likely Than Canadians and Brits to Keep Travel Plans

Destinations, Take Note: Americans Are More Likely Than Canadians and Brits to Keep Travel Plans

SkiftX

There are a lot of unknowns when it comes to what the next six months of travel are going to look like. New research from Twenty31 helps to decode how U.S., UK, and Canadian travelers are thinking about their upcoming plans as the Covid-19 pandemic continues to be top of mind.

4 months ago

Expedia Launches a $275 Million Partner Recovery Plan That’s Very Different From Airbnb’s

Expedia Launches a $275 Million Partner Recovery Plan That’s Very Different From Airbnb’s

Dennis Schaal, Skift

Airbnb would have been eviscerated had it focused on a relief package for hosts that was primarily marketing credits. Expedia's recovery plan for partners isn't philanthropy, but although the company will likely take a revenue hit, it will benefit from increased partner engagement as the travel industry bounces back.

4 months ago

Skift and Twenty31 Join Forces to Deliver Destination Recovery Services

Skift and Twenty31 Join Forces to Deliver Destination Recovery Services

Matt Heidkamp

Skift is partnering with destination consultancy Twenty31 to build out tourism recovery services for destinations worldwide.

5 months ago

Skiftx Original
Prioritizing Community, Curiosity, and an Open Exchange of Ideas to Define Travel’s Future

Prioritizing Community, Curiosity, and an Open Exchange of Ideas to Define Travel’s Future

SkiftX

The COVID-19 pandemic has proven that the future of travel will be built through an open exchange of informed opinions, ideas, and perspectives from those on the front lines of the industry. SkiftX is taking our own approach by gathering community perspectives from our influential audience of travel leaders.

5 months ago

Destinations Meet Darwin: How These 23 U.S. Cities Are Adapting to Survive

Destinations Meet Darwin: How These 23 U.S. Cities Are Adapting to Survive

Matt Stiker, Skift

Take a look at what these cities have pulled together with limited resources under the weight of this pandemic. It's a true testament to resiliency and creativity.

5 months ago