Articles tagged “destinations”

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

3 weeks ago

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What Takayama City Can Tell Us About the Future of Japanese Tourism

What Takayama City Can Tell Us About the Future of Japanese Tourism

Japan National Tourism Organization + Skift

Destinations of all shapes and sizes across Japan want fresh ideas to help attract overseas visitors and transform their economies. The strategy used by the city of Takayama, which has seen a surge of new tourism in the past decade, offers one potential roadmap.

1 month ago

What Are The Key Benchmarks for Destination Marketing: New Skift Research

What Are The Key Benchmarks for Destination Marketing: New Skift Research

Haixia Wang, Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.

1 month ago

Submissions Now Open: Introducing the Skift Design Awards 2019

Submissions Now Open: Introducing the Skift Design Awards 2019

Rafat Ali, Skift

Brands that make life more seamless or more fulfilling win the long-term journey for loyal customers. This is accomplished through intentional design of built environments, digital services, and experiences, and that's what Skift Design Awards will uncover and recognize. Submissions are now open!

2 months ago

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This California Destination Is on the Forefront of Innovative Meetings and Events

This California Destination Is on the Forefront of Innovative Meetings and Events

Monterey County Convention and Visitors Bureau + Skift

Scientific research has proved the connection between inspirational environments and forward thinking ideas. No wonder visionary meeting planners have embraced Monterey County, where a history of innovation and scenic landscapes collide.

2 months ago

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Behind the Shift From Destination Marketing to Destination Management

Behind the Shift From Destination Marketing to Destination Management

VisitDallas + Skift

The role of destination marketing organizations (DMOs) is evolving and expanding into destination management to elevate the customer experience more intentionally.

3 months ago

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How Japan Is Transforming Its Visitor Economy for the Next Wave of Tourism

How Japan Is Transforming Its Visitor Economy for the Next Wave of Tourism

Japan National Tourism Organization + Skift

Japan has grand ambitions to bring more than 40 million visitors to the country by 2020, and 60 million by 2030. But the country isn’t just dreaming big, it’s acting big too. Thanks to a concerted country-wide push by tourism officials and local business leaders to transform the Japanese tourism economy, the country seems on track to achieve this vision.

3 months ago

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Midsize Cities Embrace Transformative Placemaking

Midsize Cities Embrace Transformative Placemaking

Abu Dhabi Convention Bureau + Skift

Midsize cities are smart to focus on transformative placemaking projects that will not only allow them to bridge together different economic strata and cultural communities, but become in-demand destinations for travel, events, meetings, and conferences.

3 months ago

The New York Times Misfires With 52 Places to Go List

The New York Times Misfires With 52 Places to Go List

Andrew Sheivachman, Skift

Nobody wins from The New York Times making a spectacle out of people's dreams and then recommending a trite list of places to visit. The prominence of destination lists also speaks to the bigger problems in travel media.

3 months ago

Peru’s Challenge to Build Tourism Outside the Shadows of Machu Picchu

Peru’s Challenge to Build Tourism Outside the Shadows of Machu Picchu

Rebecca Stone, Skift

Peru has done a lot in terms of diversifying its tourism industry, but a stronger emphasis on a unified vision for tourism is still needed. If governments don’t start prioritizing tourism — which has far-reaching impacts on other industries, the environment, and the lives of locals — we’re going to lose critical parts of history that help explain who we are and how we got here.

3 months ago

Secondary Cities Become Dynamic Destinations

Secondary Cities Become Dynamic Destinations

Andrew Sheivachman, Skift

Event planners in Pittsburgh this week were eager to try new ways to not just engage attendees, but keep them returning year after year. Technology is only part of the answer.

3 months ago

Travel Resolutions for 2019: Top Picks From Skift Staff

Travel Resolutions for 2019: Top Picks From Skift Staff

Hannah Sampson, Skift

Skift staffers weigh in on their travel resolutions for 2019. Prepare to be inspired, both by their goals and by the work they will continue to deliver in the new year.

4 months ago