Articles tagged “destinations”

New Skift Research Report Looks at the Challenges for Online Travel Media in 2018

New Skift Research Report Looks at the Challenges for Online Travel Media in 2018

Haixia Wang, Skift Research

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an arena with an overwhelming number of options.

2 weeks ago

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

Haixia Wang, Skift Research

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an overwhelming number of options.

3 weeks ago

Opportunities for the 15 Ways Travelers Use Mobile: Skift Research

Opportunities for the 15 Ways Travelers Use Mobile: Skift Research

Meghan Carty, Skift Research

If there is a common thread throughout the in-destination journey today, it’s mobile. Even so, gaps exist in mobile usage between parts of the journey and the key players in each part. For those that are behind, it’s urgent to play catch-up.

1 month ago

All The Ways U.S. Travelers Use Mobile at Destinations: New Skift Research

All The Ways U.S. Travelers Use Mobile at Destinations: New Skift Research

Meghan Carty, Skift Research

From finding things to do, to making spontaneous bookings, and more, mobile has a role to play at each part of the in-destination journey. Travel brands that can add value to this mobile journey have a lot to gain.

1 month ago

How Today’s Destination Marketers Need to Evolve: Skift Research

How Today’s Destination Marketers Need to Evolve: Skift Research

Meghan Carty, Skift Research

With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.

2 months ago

Sponsored
American Airlines Expands Its European Footprint With New Seasonal Routes

American Airlines Expands Its European Footprint With New Seasonal Routes

American Airlines + Skift

American Airlines is tapping into secondary European markets with new routes to destinations that are growing increasingly popular with travelers, such as Iceland, Budapest, and Prague.

3 months ago

Sponsored
Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital

Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital

Mailman X + Skift

The number of Chinese passport holders is expected to double by 2020, and digital and social media fuel the decisions they make. Destinations looking to attract this valuable group of travelers need to get fully on board with digital to grab their attention.

3 months ago

A Look at Asia’s Complex and Evolving Events Market

A Look at Asia’s Complex and Evolving Events Market

Andrew Sheivachman, Skift

Asian destinations have been a big beneficiary of the global business travel boom. This has created complexity, however, for North American and European event planners as they look to hold events in more diverse locations.

4 months ago

New Research Report: U.S. Affluent Traveler Trends 2018

New Research Report: U.S. Affluent Traveler Trends 2018

Meghan Carty, Skift Research

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

5 months ago

Sponsored
Downtown Phoenix Evolves as a Knowledge Platform to Co-create Innovative Conferences

Downtown Phoenix Evolves as a Knowledge Platform to Co-create Innovative Conferences

Visit Phoenix + Skift

Downtown Phoenix is an established and spirited meetings destination due to significant infrastructure investments in recent years. Building on that, the public and private sectors are now collaborating more intentionally to connect meeting planners with the region's thought leaders in technology, healthcare, and other advanced industries.

5 months ago

Sponsored
New Skift Report: The Rise of Transformative Travel

New Skift Report: The Rise of Transformative Travel

Singapore Tourism Board + Skift

The idea of “transformative travel” is taking hold of the travel industry and catching on with travelers across all consumer segments. We set out to find what’s driving this traveler shift toward self-actualization and what this means for travel brands.

5 months ago

Sponsored
Colombia Is Building a Legacy as South America’s Most Innovative Meeting and Event Destination

Colombia Is Building a Legacy as South America’s Most Innovative Meeting and Event Destination

ProColombia + Skift

The world is witnessing a historical moment as Colombia evolves its meeting and event industry and embraces the effects of legacy.

5 months ago