CrowdRiff + Skift
There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.
3 weeks ago
Japan National Tourism Organization + Skift
Destinations of all shapes and sizes across Japan want fresh ideas to help attract overseas visitors and transform their economies. The strategy used by the city of Takayama, which has seen a surge of new tourism in the past decade, offers one potential roadmap.
1 month ago
Haixia Wang, Skift Research
As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.
1 month ago
Rafat Ali, Skift
Brands that make life more seamless or more fulfilling win the long-term journey for loyal customers. This is accomplished through intentional design of built environments, digital services, and experiences, and that's what Skift Design Awards will uncover and recognize. Submissions are now open!
2 months ago
Monterey County Convention and Visitors Bureau + Skift
Scientific research has proved the connection between inspirational environments and forward thinking ideas. No wonder visionary meeting planners have embraced Monterey County, where a history of innovation and scenic landscapes collide.
2 months ago
VisitDallas + Skift
The role of destination marketing organizations (DMOs) is evolving and expanding into destination management to elevate the customer experience more intentionally.
3 months ago
Japan National Tourism Organization + Skift
Japan has grand ambitions to bring more than 40 million visitors to the country by 2020, and 60 million by 2030. But the country isn’t just dreaming big, it’s acting big too. Thanks to a concerted country-wide push by tourism officials and local business leaders to transform the Japanese tourism economy, the country seems on track to achieve this vision.
3 months ago
Abu Dhabi Convention Bureau + Skift
Midsize cities are smart to focus on transformative placemaking projects that will not only allow them to bridge together different economic strata and cultural communities, but become in-demand destinations for travel, events, meetings, and conferences.
3 months ago
Andrew Sheivachman, Skift
Nobody wins from The New York Times making a spectacle out of people's dreams and then recommending a trite list of places to visit. The prominence of destination lists also speaks to the bigger problems in travel media.
3 months ago
Rebecca Stone, Skift
Peru has done a lot in terms of diversifying its tourism industry, but a stronger emphasis on a unified vision for tourism is still needed. If governments don’t start prioritizing tourism — which has far-reaching impacts on other industries, the environment, and the lives of locals — we’re going to lose critical parts of history that help explain who we are and how we got here.
3 months ago
Andrew Sheivachman, Skift
Event planners in Pittsburgh this week were eager to try new ways to not just engage attendees, but keep them returning year after year. Technology is only part of the answer.
3 months ago
Hannah Sampson, Skift
Skift staffers weigh in on their travel resolutions for 2019. Prepare to be inspired, both by their goals and by the work they will continue to deliver in the new year.
4 months ago