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Articles tagged “delta skymiles”

Airlines

Delta Sees Stronger Direct Sales From Loyal Customers

Delta's strategy now appears to be driving loyalty in a different way: Instead of flying on the carrier because of SkyMiles, passengers simply want to fly on a better product.

Grant Martin, Skift | 5 years ago

Airlines

Delta’s Economy Upgrades Put Product Over Loyalty

It used to be that hardcore loyalty nerds would avoid Delta's SkyMiles program because of its poor earning and redeeming channels. Now thanks to constant product improvements, those concerns may be moot.

Grant Martin, Skift | 5 years ago

Delta’s Economy Upgrades Put Product Over Loyalty

Airlines

Delta Extends Elite Status for Frequent Flyers Who Take a Break

Delta is the first major U.S. carrier to adopt a broader policy for extending elite status, including not just those who take parental leave but also flyers who experience other major life events. It's a good way to engender long-term loyalty among the airline's most valuable customers.

Grant Martin, Skift | 5 years ago