Delta’s Economy Upgrades Put Product Over Loyalty
Photo Credit: Shown here, a Delta flight attendant offers complimentary Bellini cocktails to passengers. In November 2019 Delta launches upgrades to the economy cabin experience for international long-haul flights. Delta Air Lines
Skift Take
It used to be that hardcore loyalty nerds would avoid Delta's SkyMiles program because of its poor earning and redeeming channels. Now thanks to constant product improvements, those concerns may be moot.
Frequent flyers on Delta Air Lines have lost a lot of faith in the carrier over the last few years because of constant tightening around the SkyMiles program. Slowly, however, customer sentiment may be turning, thanks to major cabin experience upgrades and a few tweaks to the loyalty program.
Just this last week Delta announced that it plans to upgrade the economy experience on international long-haul flights. Coming soon in November passengers in that cabin will enjoy welcome cocktails, hot towel service, and an elevated dining experience — not just the same old chicken and fish options.
This is on top of what many call Delta's already superior passenger experience over American and United in the United States.
Separately, Delta has been making small improvem
