Airlines have a love-hate relationship with plastics, especially when it comes to food and beverage. Plastics pose a serious environmental threat, but at the same time they're lightweight and thereby help reduce carbon emissions. Can carriers tackle both of these problems at once?
Delta is the first major U.S. carrier to adopt a broader policy for extending elite status, including not just those who take parental leave but also flyers who experience other major life events. It's a good way to engender long-term loyalty among the airline's most valuable customers.
Despite the issue of seat recline being a perennial hot-button topic, most passengers seem to be in support of Delta limiting the amount of seat recline on some flights.
Contributions to the American Society of Travel Advisors’ political action committee are up this year, indicating growing awareness of the value of political advocacy. Making politicians aware of the particular needs of travel agencies — something many have little understanding of — is crucial.
This could go one of two ways. Passengers could revolt, taking to social media to complain about Delta's decision to reduce recline on 62 airplanes. Or customers could be pleasantly surprised at how much space they'll have under Delta's new test configuration.