Articles tagged “data”

We know how hot the European Union is on data protection — just look at GDPR — so it's no surprise that it hasn't hurried through legislation to cover a no-deal Brexit. It leaves companies facing an uncertain future should the UK crash out on October 31.

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

Airline employees, in spite of being the first point of contact for most airline passengers, often don’t have access to the right data at the right time. Empowering them with the appropriate tools is imperative for driving real personalization and loyalty in the future.

Reviews have long been an essential component of the travel buying experience. But too many companies are missing an opportunity to use review insights more strategically. In this new report, we examine the evolving role of review data in travel marketing efforts.

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

Airlines that want to compete in today’s rapidly evolving consumer landscape need to rethink how they package, price, and sell products. Fortunately, solving this challenge may not be as difficult as it might seem.

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, too many companies don’t have enough access to customer data to fully understand customers’ habits and preferences. Thankfully, there is now a growing range of solutions to help fill in the gaps.

In today’s increasingly mobile-first world, leveraging timely flight and schedule information and solutions gives travel technology providers an edge over competitors and creates long-lasting relationships with customers.