Articles tagged “data”

In this recent webinar, Amperity, Amadeus and Microsoft explored how travel brands can use customer data from all sources — not just rewards or loyalty — to differentiate, retain, and energize their customer base through positive, immersive digital experiences.

In this video conversation from the 2021 Skift Aviation Forum, we hear from Alex Mans, founder and CEO of FLYR Labs, and Dan Marcec, research editor at SkiftX, on how artificial intelligence and deep learning tech can give travel businesses crucial data insights to help make smarter and more profitable decisions.

The SiteMinder IPO in Australia served as inspiration for numerous travel tech and data intelligence companies, including OTA Insight. The latter hopes that Spectrum Equity can help OTA Insight make a similar leap.

Event tech providers take different approaches to how they collect and manage attendee data. Now, there is growing concern among organizers about how this data management may impact them down the road.

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

There’s one thing we know for sure: Travel will be back in 2021. But it won’t look the same. For travel brands, actionable data from hyper-targeted customer listening will be the key to regain and earn trust, win market share, and ultimately succeed in a post-Covid world.

Airbnb sees recruiting new hosts as vital to its future growth but it hasn't reversed a significant decline in its ranks. Macroeconomic trends will likely reverse the trend, but the competition to win hearts and listings is getting intense.

With so much valuable customer information being processed each day, hotels are prime targets for data breaches. It’s vital that they stay abreast of how they can protect their guests as data security evolves and technologies and threats change.