Articles tagged “cvent”

Event venues aiming to generate more meetings and events business need to step up their digital marketing game and leverage new technologies that help them boost their visibility.

This isn't the industry's first attempt to change the booking system. So what makes this time any different?

Cvent continues to stay on the forefront of new digital technology for meetings and events, but it still faces difficulties in user experience. At Cvent Connect last week, the company spoke about how it can use its new features to improve usability, as well as more long-term plans to get at the heart of the issue.

The company has developed in a fractured and decentralized way. Going back in time to change the underlying foundation will not be easy, especially if Cvent keeps acquiring new businesses.

Some of the bigger destinations on the list are obvious, but there is a lot of movement among smaller, less high-profile cities. In many ways, this movement comes down to what investments a destination makes into infrastructure and experiences.

In an era of “big data,” it’s easy to overlook the fact that meeting planner feedback is one of the most powerful tools that hospitality companies can use to drive repeat business and boost event revenue.

Cvent will continue to leverage its scale and coffers to acquire smaller companies that add value to its platform. As more planners focus on event engagement, snapping up DoubleDutch seems like a wise move.

Cvent has spent the last few years gobbling up innovative companies to round out its gigantic platform for planners, hotels, and corporations. DoubleDutch is yet another example of Cvent's aggressive approach to building its platform through acquisitions.

Cvent's approach of filling the holes in its platform through acquisitions continues.

Cvent remains committed to bringing new products to its customers through acquisitions. By diving into the U.S. market for weddings, the event tech giant hopes to keep its platform relevant despite the friction it creates for hotels and planners alike.