Cvent Makes Progress on Improving User Experience

Cvent continues as the top software provider for the events industry, rapidly adding new features and making more acquisitions to add to its portfolio. During the Cvent Connect conference in Las Vegas last week, the company showed no signs of slowing its pace. At the same time, a major focus of the event was improving user experience, something that has suffered in light of the rapid growth, as the software becomes more complicated and decentralized. Over the past year, the company has made changing this a top priority, and it discussed future plans for progress. “We took some time off from building new features for about a year," said Cvent Vice President of Sales Brian Ludwig. "Instead, we focused on the core stuff: simplifying the user experience, building the event website, improving registration and emails. But it’s taking us a while, because we’re talking thousands of different features.” Cvent originally built itself up as a basic event software platform befo