Articles tagged “customer experience”

Airbnb loves publicity, but not when it involves stories about hidden security cameras inside its properties.

The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors.

Do vacation rental travelers prefer consistent experiences over quirky stays? Vrbo is betting they do, with a new brand campaign that aims to outshine the competition by highlighting traditional properties, price transparency, and loyalty rewards.

“The Power of Performance Marketing in 2024” provides actionable insights for travel brands looking to build more effective customer data strategies that leverage AI, helping them earn more direct bookings and grow revenue.

In the face of shifting consumer expectations, the business case for loyalty is evolving. This report delves into various aspects of modern loyalty programs, from the importance of creating an emotional connection and simplifying reward redemption to extending value across the travel journey and into retail engagement.

Qatar Airways has launched a new digital initiative designed to support cabin crew in delivering a more personalized experience for its customers in the air.

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.

Travel marketing is getting infinitely more complex as brands try and stay top of mind. Loyalty programs focused on lifestyle are becoming more common, which require an intimate understanding of individual customers.

The relatively recent popularization of local and authentic experiences is nothing new to Accor’s midscale Mercure brand, which is celebrating five decades of championing local communities and cultures with a bucket list of some of the world’s best food and beverage experiences.

In this video from Skift Aviation Forum 2023, we hear from Kartik Yellepeddi, vice president of product and offer and order at FLYR, and Mike Melton, principal architect at Google Cloud, about the challenges, gaps, and opportunities in implementing artificial intelligence (AI) for the airline industry, including the need for data, technology integration, and talent.