Loyalty can’t live only inside a hotel stay anymore, and Marriott has been acting on that idea for a while now. Cricket fits neatly into this strategy as fans plan trips, time off, and even family gatherings around tournaments, especially in markets like India, Australia, and the UK.
Saudi Arabia hosting the IPL auction highlights its push to attract Indian travelers by linking with the country’s favorite sport. Could this also signal Saudi's interest in hosting future IPL tournaments?
Summer is peak travel time for Indians due to vacations. However, this time, it is the heat that is pushing people out of their homes and to cooler destinations - but not the domestic ones. Here's why.
Today's edition of Skift's daily podcast looks closer at New York City's short-term rental backlog, booking travel on Google, and a cricket travel bump in India.
The anticipation of the Cricket World Cup has sparked a surge in travel demand in India. By raising rates and expanding inventory, companies look to cash in on the cricket frenzy.