TripAdvisor may have its challenges, but unlike magazines it doesn't have to chase advertisers or pay top dollar for content. It's a mix that may be difficult for a magazine veteran to understand, but it won't be hard to get used to.
Talking to users should be easy for travel media brands, but a few have managed to dominate the conversation (like LP and Travel Channel) while others surprise despite their size (like Fathom).
There are a dwindling number of print outlets like CNT where a travel writer can place a story. The better bet for aspiring authors would be to take a course on building up their own independent online and social media presence.
Airlines' websites, apps and kiosks are media assets, and this partnership signals that Delta is beginning to try to think of itself as a publisher. But what does it mean when the parent company of the "truth in travel brand" is looking to an airline for profits?
Despite its solid writing and inspiring photography, the "truth in travel" brand has seen thinner and thinner issues in its U.S. edition over the past two years and only moderate success with a big web redesign. Can a launch in China provide any insight for the U.S. market?