Other publishers have increased their reach through partnerships with other sites, but this is the first time Conde Nast is selling ad space it does not own, according to Conde Nast CMO Lou Cona. “The ability for us to add Delta.com to our portfolio increases our footprint dramatically,” Mr. Cona said.
Airlines’ websites, apps and kiosks are media assets, and this partnership signals that Delta is beginning to try to think of itself as a publisher. But what does it mean when the parent company of the “truth in travel brand” is looking to an airline for profits?
TripAdvisor Aims to Keep Up Its TV Ad Blitz to Lift Its Sagging Hotel Business
New York City Hotels Hope for Higher Room Rates as Construction Boom Eases
Facebook Video and Ads Are Driving Its Business More Than Messaging
Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads