Other publishers have increased their reach through partnerships with other sites, but this is the first time Conde Nast is selling ad space it does not own, according to Conde Nast CMO Lou Cona. “The ability for us to add Delta.com to our portfolio increases our footprint dramatically,” Mr. Cona said.
Airlines’ websites, apps and kiosks are media assets, and this partnership signals that Delta is beginning to try to think of itself as a publisher. But what does it mean when the parent company of the “truth in travel brand” is looking to an airline for profits?
Google’s Travel Services Aren’t a Focus of European Regulators Just Yet
Skift Webinar: Shaping the Hospitality Experience of the Future
TripAdvisor Saw Experiences and Restaurants as Major Growth Contributors in 2018
Lonely Planet Has a New CEO and a New Strategy
Travel Booking Is Finally Coming to Instagram