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As ad pages tumble in the U.S., Condé Nast Traveler tests the market for travel glossies in China

Skift Take

Despite its solid writing and inspiring photography, the “truth in travel” brand has seen thinner and thinner issues in its U.S. edition over the past two years and only moderate success with a big web redesign. Can a launch in China provide any insight for the U.S. market?

— Jason Clampet

Seeking to capitalize on the high-spending Far Eastern tourist, Condé Nast International plans to launch Condé Nast Traveler in China.

Jonathan Newhouse, chairman and chief executive of Condé Nast International, said in a statement Tuesday the group will partner with Women of China Media, a top journalistic agency in China, to publish the magazine and create branded digital products.

Yan Xiao has been named editorial director of Condé Nast Traveler and Ella Wong will become operation director, adding to her role as the head of operation for GQ in China. Johnny Pan will be advertising director of the new title.

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