Although new measures and a 2022 date with the Winter Olympics may help clear the air, for now, Beijing’s hospitality industry has little choice but to address the situation – and hope guests order room service.
Hundreds of millions of people in motion during a holiday period should mean big bucks for the travel industry. But in China, technology and tradition are holding it back.
Chinese travel startups are innovating, not cloning, these days. For instance, Zanadu is using virtual reality to sell luxury travel in real world shops, Baoku is bringing integrated workflows to corporate travel planners, and Aipinji is applying an Uber-like user interface to an old-school wholesaler model.
The way to Chinese travelers' wallets may be via their stomachs. Availability of food amenable to the Chinese palate is a top concern for Chinese business and leisure travelers, and catering to needs such as hot, potable water can make a difference in their choices of airlines and hotels.
This is a decent exit for the investors in ReviewPro and a wake-up call to a Western hotel industry ignoring China's tech scene. But it is also a validation of ReviewPro's particular approach of giving hotels actionable analytics on guests for sales and marketing, and revenue management -- and not just monitoring TripAdvisor ratings.
The incoming U.S. President creates a classic 'crisis' and 'opportunity' situation for U.S.-China travel. Despite concern over tension between the two countries, Chinese business travelers see more potential investment opportunities under the new administration, while a strong dollar and continuing interest in China should continue the flow of Americans heading east.