Airbnb Rebrands in China to Better Compete With Local Rivals

Continuing on his global tour of six cities, including Beijing and Shanghai, Airbnb co-founder and CEO Brian Chesky today announced a set of plans for conquering one of the world's largest travel markets: China. Airbnb's game plan for growing its business in China involves rebranding from Airbnb China to a new Chinese name, "Aibiying" (爱彼迎), which translates to "welcome each other with love" and the debut of the company's newest product, Airbnb Trips, in Shanghai, which features peer-to-peer led tours and activities. Additionally, Airbnb is investing in its talent and infrastructure in China, saying it will triple the size of its local workforce and double its investment in the market. China will be the only destination outside of the U.S. with its own dedicated engineering center. A quick glance of Airbnb's Careers page is proof the company is looking to hire plenty of engineers in Beijing. All of this adds to plans already set in motion by the company in the last year