China Travel News

The Chinese outbound market is booming yet travelers still find low acceptance of their typical payment methods. As travel becomes more accessible to the Chinese lower and middle class offering payment methods such as AliPay and WeChat Pay will be a definitive competitive advantage.

Not every airline can be a global behemoth. Finnair mostly focuses on its niche — connecting Europe with Asia, including secondary Chinese cities.

Thomas Cook has hit the ground running in China but it's not running away from its core business in Europe. The group doesn't want to be too aggressive in China before its made more of a name for itself in the market and sees how consumers respond.

The Great Wall of China doesn’t need Hollywood to remain one of the world’s wonders. But stampedes of Chinese tourists still threaten an edifice that northern armies failed to conquer.

Expanding to new markets can be tough; Norwegian Cruise Line Holdings is fortunate that its business in the rest of the world appears to be thriving.

No one disputes that China is a promising market for the cruise industry. But new players can use as much help as they can get reaching customers.

China is the largest jackpot that many destinations including Australia are aggressively targeting but they should also ensure they have enough hotel rooms to keep up with demand before they open the marketing campaign and flight floodgates.

Chinese consumers are responsible for one-third of the world’s personal luxury spending, but the consumers are younger and more affluent than the sector is accustomed to serving. Speaking directly to this group will pay off with loyalty and service for decades to come.

Carnival Corp. is seeing strong demand and a willingness to pay more in its key markets. That's good news for the company and the industry in general, but China will warrant close attention if the dispute with Korea is not resolved quickly.

Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.