So far, it looks like safety and security concerns won't deter North American travelers from renting cars in Europe this summer. This could change once Q2 bookings data are released, though.
Getting mobile self-service rentals to market quickly is clearly in the best interest of Avis Budget as business travelers prefer the swiftness of mobile as the company saw weakness with its commercial rentals during the fourth quarter.
It's wise to remember that some of those talking up Uber's potential have a vested interest in the company's success.
Rental car companies saw improvements in revenue and fleet sizes during 2015 and probably feel optimistic about the U.S. economy's continued recovery and increased American travel projected for this year. But they should hold off on celebrating until they demonstrate how they'll make renting cars easier and more mobile friendly in a world where Uber is a frequent alternative to rentals.
As Hertz’s financial errors pile up, it’s become difficult for Hertz to be held accountable for its past or future putting the company in a stagnant position as it stabilizes and resolves its reporting woes.
The merger and acquisition frenzy in the travel industry continues apace, and Expedia's acquisition of the Auto Escape Group will enhance Expedia's global competition with the Priceline Group.
Car rentals are having a good year as air travel and rental demand increase; therefore, it is likely that these rates will continue to rise as travel rebounds.
Car rental companies expect the jump in demand has less to do with the rebounding economy and more to do with the companies realizing the unmet demand for luxury rides.
The cost of diving into the rental car market is so high that most startups focus instead on using technology to connect users with existing inventory rather than creating a truly new product.