For the U.S., winning back Canadians will require more than marketing campaigns — it will demand a rethink of entry processes, safety perceptions, and the overall visitor experience.
The U.S. travel industry can’t afford to lose Canadian visitors if it wants to have a strong 2025 — but data shows the ongoing slide is still deep and unlikely to reverse substantially anytime soon.
The large number of Canadians shunning trips to its neighbor has been a boon for several destinations that have seen a jump in visitors from Canada — as well as domestic tourism in the country.