Surveys by Skift Research across four major markets reveal shifting allegiances for loyalty programs, a widening confidence gaps among leisure travelers, and other trends for 2026.
Loyalty can’t live only inside a hotel stay anymore, and Marriott has been acting on that idea for a while now. Cricket fits neatly into this strategy as fans plan trips, time off, and even family gatherings around tournaments, especially in markets like India, Australia, and the UK.
American is the latest carrier to start offering free Wi-Fi across its aircraft, which has become a popular option for airlines looking to cater to more premium and business travelers.
After pulling back several Biden-era rules on airline consumer protection, the Trump administration says it will take a far more conservative approach to enforcement — expect fewer rules and fines for airlines.
2025 may have been marred by several uncertainties when it comes to travel. But it also brought together two Asian travel powerhouses restoring direct flight connectivity after 5 years.
Flexible work isn't disappearing; it's being rebuilt with hospitality logic. Brands like The Malin show that small-scale, service-led models — run more like boutique hotels than real estate plays — can succeed where lease-heavy coworking failed.
Offices are no longer simply places where work happens — they’re lifestyle hubs. As companies struggle to bring employees back in person, HQ By Rove is demonstrating the power of hospitality-driven commercial workspaces where people actually want to spend their time.