Articles tagged “british airways”

BA is getting to the heart of why we travel in its new ads that examine very personal relationships to show the impact a single trip can have an individual.

The arms race in premium lounges continues this year as the majors fight for the most valuable premium flyers.

Airlines worldwide are kicking themselves for not thinking of this endearing and digitally-impressive new ad. It shows that passengers can still expect creative marketing from carriers, if nothing else.

The video's smart use of technology will stir up wanderlust in even the most grounded of viewers and surely be one of the best travel ads launched this holiday season.

British Airways will take heat for forcing the man to sail home, but the situation brings light to a uncomfortable reality that, as man expands and airline seats shrink, is bound to happen again.

The documentary gives British Airways an opportunity to boost branding and announce new initiatives as the legacy carrier competes with low-cost airlines across Europe.

"It has never been just about flying." The new BA ad tells of the reality of relationships in a globalized world, mundane when you abstract it, very real when you zoom in to the individual human level.