Articles tagged “british airways”

British Airways wants to get more people into its business and first class seats, so it's launched a multi-pronged campaign to scale up visibility of the products. As part of that effort, some lucky business class passengers are going to be given free upgrades to first class.

Yes, Brexit is a big deal politically in the United Kingdom. But the decision should not affect the nation's airlines much.

If the UK economy moves into recession, companies will look to slash their corporate travel budget. Full service carriers like British Airways are likely to take the bigger hit, which could benefit low-cost airlines like easyJet.

Budget airlines' strategy of focusing on direct bookings allows them to grab a larger share of web traffic and gain ground in the direct booking wars.

We believe that a partnership between Norwegian and Ryanair makes sense and could take off with few complications. But we don't believe converting long-term rivals to new friends is done easily in aviation. Still, if anyone could argue until this gets done, it would be O'Leary--with credit going to Willie Walsh. That alone is a remarkable thing.

The smart model right now seems to be to play to your geographic strengths if you have them, and implement them doggedly.

The transformation of loyalty programs into ones that are better for airlines than they are for passengers is almost complete.

IATA had a good idea, it just didn't implement it with any authority.

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

With the secrecy surrounding this new First cabin, and British Airways' history of fast-forward design, we expect to be wowed when it finally leaves the hangar in September.