Articles tagged “brands”

Experiences

Booking and Expedia Super Bowl Ads Underwhelm

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.
Short-Term Rentals

Sonder Underwhelms in Public Debut

Sonder's delayed stock market debut came to be, finally. Now with a $310 million injection of proceeds from private investors, and tapping into a $165 million credit line, the company can go about its business trying to build the next household name hospitality brand.
Hotels

Design The Future Video: The Role of Brand Purpose in Hospitality

In this video from the 2021 Skift Design The Future event, we hear from Accor’s chief luxury and premium brands officer, Alexander Schellenberger about creative, dynamic, and purpose-driven brand building in the post-pandemic era.
Sponsored
Hotels

Airbnb's Short-Term Rental Challengers Double Down on Brand-Building

As happened with major online travel agencies, there will eventually be several winners in short-term rentals beyond Airbnb. But will these come from the independent property managers trying to build consumer brands, or will the larger players take them out as is customary?