Articles tagged “branding”

As the lodging options available to travelers diversify far beyond those of traditional hotels, legacy brands find themselves needing to differentiate their services for each kind of guest.

States with fewer attractions than NYC and California are left to their own devices to come up with a creative branding strategy that attracts tourists. I mean, even South Dakota can leverage Mount Rushmore.

There are political and natural factors that influence even the best country brands, which is why some countries doing their best to promote tourism are still seeing little economic impact.

Parent companies strive to balance the individual brands by providing all their usual amenities while still finding synergies that tie the two hotels together.

If done well, the campaign will allow the hotel to show off the characteristics of each of its locations, while still portraying a standard of quality that remains consistent around the globe.

Bags fly free (two of them) at Southwest Airlines, but a whole lot of other stuff costs plenty.

Couchsurfing offers travelers somethingnone of its competitors can match: free housing abroad. The organization will have to be careful not to ostracize loyal users on its journey for a fresh look.

It can be difficult enough for airlines to manage their brand internally, but even more perplexing when faced with outside spammers whose fraud promotions serve no apparent purpose.

Asian travelers are seeking out the luxury brands they recognize in all aspects of travel, and the hotel industry offers an exceptional opportunity to expand a brand and connect with consumers.