DestinationsAsia

Peninsula Hotels launches new global ad campaign to capture its “special moments”

Skift Take

If done well, the campaign will allow the hotel to show off the characteristics of each of its locations, while still portraying a standard of quality that remains consistent around the globe.

— Samantha Shankman

The Peninsula Hotels is energizing its brand with a new global marketing campaign, “Peninsula Moments.”

“[The new campaign] increases our guests’ awareness and understanding of our brand,” says Rob Cheng, vice president of marketing for the company. “It’s not hard sell, but rather all about showing what we do and the lengths we go to in order to look after our guests.”

The Peninsula Moments campaign uses both photography and 90-second videos to set a tone. Ten of these short films — one for each property and a composite — will launch by March 2013.

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

Read More

Next Story

Loading...

Loading...