Skift Take

Parent companies strive to balance the individual brands by providing all their usual amenities while still finding synergies that tie the two hotels together.

Major hotel chains are now building two hotels on one property, some in the same building, that target two very different clienteles…

“It allows the owner to not only save on construction and operational costs from combining services such as the pool or housekeeping department, but it also gives them an opportunity to appeal to a wider array of potential clientele,” says Glenn Haussman, editor in chief of trade news site Hotel Interactive.

You won’t find a Hilton and a Marriott in the same building. But you can find two Hilton brands. Often it’s an extended-stay hotel coupled with a limited- or even full-service property.

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Tags: branding, marriott

Photo credit: The Renaissance Marriott Las Vegas Hotel is non-casino hotel popular with business travelers attending conferences. Michael Dorausch / Flickr.com