Articles tagged “branded advertising”

U.S. Travel Ad Spending Plunges 90 Percent in March

U.S. Travel Ad Spending Plunges 90 Percent in March

Sean O'Neill, Skift

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

2 months ago

Skiftx Original
Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

SkiftX

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

8 months ago

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Danni Santana, Skift

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

9 months ago

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

Dennis Schaal, Skift

Both TripAdvisor and Booking.com are newly emphasizing tours and activities in their TV advertising. You can expect a lot more of this from myriad players in the years to come. There will be variations, though. While these two companies push mainstream, touristy attractions, Airbnb will likely highlight curated experiences, although that could change, as well.

2 years ago