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Business Travel
Luxury travel brands may see a customer looking for a deeper experience when travel picks up after the pandemic. They will be there to serve.
Korey Matthews, Skift | 3 years ago
Luxury
As long as luxury travelers continue to want one-of-a-kind experiences, companies like Black Tomato will likely find success delivering these rare, transformational itineraries.
Leslie Barrie, Skift | 3 years ago
Wellness travelers don’t just want cookie-cutter retreats anymore. In 2020, expect more creative, specialized wellness experiences that cater to more of what this style of traveler really wants.
Considering SoulCycle is a fitness company, it’s not outlandish to think it would want to get into the wellness retreat business. Whether it will actually earn enough of a profit from the trips to make it worth its while is another story.
Forget millennials. It's their parents who have the money and time to sign up for luxury experiences around the globe. With the aid of digital communications, going alone no longer feels like tragedy but an asset.
Samantha Shankman, Skift | 5 years ago
Tourism
While most American road trips are DIY, created piecemeal on a budget, the luxury set has options and smart travel brands know who to target.
Sarah Enelow-Snyder, Skift | 5 years ago
Just when you started having it up to here with ballyhooed buzzwords like millennials, authenticity and experiential travel, along comes J. Walter Thompson with a whole new compendium of marketing terminology. Let's see what sticks.
Laura Powell, Skift | 5 years ago
