Articles tagged “big data”

Hotels

Expedia CEO on Changing the Relationship With Hotels

Lawsuits didn't kill hotel rate parity. Instead, it is Big Data, analytics, advertsiing retargeting and personalization that are making enforcement of rate-parity provisions almost untenable.
Partnerships

How to Build A Road Map to Real-Time Marketing Success

Adara, the world's largest travel data platform, connects digital advertisers to people who are going places. Adara can reach consumers from the point of consideration to the point of purchase through real-time access to first party data from more than 70 global travel brands. Adara has a rich set of data on over 250 million monthly uniques including access to 5 billion travel searches.
Sponsored
Partnerships

Why Personalized Data Matters to Boosting Your Bottom-Line

Adara is a global leader in helping consumer brands find new customers using advanced precision-targeting technology powered by big data sourced from the world's leading travel and hospitality companies. To learn more visit adaraglobal.com
Sponsored
Partnerships

How to Find the ‘Holistic Traveler’ Trapped in Your Data

Adara is a global leader in helping consumer brands find new customers using advanced precision-targeting technology powered by big data sourced from the world's leading travel and hospitality companies. To learn more visit adaraglobal.com
Sponsored
Online Travel

Boxever Gets $6 Million in Funding and a Tigerair Deal

Airlines have long-neglected cross-sell opportunities, but in recent years they've contracted with third-parties to move things along. Boxever's funding and Tigerair deal can be seen in this context.
Ground Transport

Google Gets Patent To Link Restaurant Advertisements To Free Taxi Service

Did Uber's valuation just tick up a billion dollars or so? Google's patent for transportation-aware restaurant ads coupled with free taxi service turns online ads into a concierge service of sorts that will deepen ties between taxi services and restaurants and other businesses.