Boxever landed a $6 million investment and a deal with Singapore’s Tigerair, the Irish startup’s most high-profile airline relationship to date.

Polaris Partners led the funding round, which had participation from Frontline Ventures, bringing Boxever’s total funding to around $7 million.

Founded in 2012, Boxever says it uses Big Data to help airlines personalize email offers and online engagement.

Tigerair COO Alexander Knigge says Boxever helps the no-frill airline maximize cross-sell and up-sell opportunities.

 

Photo Credit: Tigerair is looking to increase its cross-sell opportunities, and partnered with startup Boxever to further that goal along. Simon Clancy / Flickr.com