Skift Take
Airlines have long-neglected cross-sell opportunities, but in recent years they've contracted with third-parties to move things along. Boxever's funding and Tigerair deal can be seen in this context.
Boxever landed a $6 million investment and a deal with Singapore’s Tigerair, the Irish startup’s most high-profile airline relationship to date.
Polaris Partners led the funding round, which had participation from Frontline Ventures, bringing Boxever’s total funding to around $7 million.
Founded in 2012, Boxever says it uses Big Data to help airlines personalize email offers and online engagement.
Tigerair COO Alexander Knigge says Boxever helps the no-frill airline maximize cross-sell and up-sell opportunities.
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Tags: big data, personalization
Photo credit: Tigerair is looking to increase its cross-sell opportunities, and partnered with startup Boxever to further that goal along. Simon Clancy / Flickr.com