Larry Cuculic wants to convince developers Best Western offers a credible (and profitable) route into the lifestyle hotel sector. A brand relaunch will help, but is that enough for a chain that's perhaps better known for its roadside motels.
The Delta variant didn’t evade major hotel companies from profitability on their most recent quarter. Barring some massive pandemic setback, many of these optimistic outlooks are possible.
He's no household name. But Best Western picking its general counsel Larry Cuculic to succeed David Kong as CEO has the aura of when Marriott gave the top job to the late Arne Sorenson, who previously served on that company’s in-house legal team.
Increased oversight from Chinese regulators in Macau threatens a massive financial hit to U.S. gaming resort operators. But don’t expect this to lead to a mass exodus to other gaming markets in Asia.
David Kong took Best Western into a new era of multiple brands across a variety of price points. The next CEO has to take the reins and throttle the company out of an uncertain pandemic recovery.
The competition is brutal when it comes to making new brand deals in a downturn. Smaller companies have to be nimble and appeal in franchise negotiations with lower-cost terms to win out against the global giants.