Articles tagged “automation”

Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. In our recent webinar, we discuss how industry executives can make use of this powerful new tool.

We may soon see more driverless vehicles on airport ramps. It's easy to call this a safety risk. It might be. But human drivers have accidents, too.

Automation is already a big part of how travel management companies operate, and is set to disrupt other elements of business travel in the future.

Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.

As hospitality businesses struggle to create operational efficiencies, many look to tech to help hotel staff ditch the desk.

It may seem hard to believe, but analog technologies like walkie-talkies, pagers, and even pen and paper are still the norm for many hotel employee communications.

Guest expectations are evolving and more hotel marketers are realizing that they can no longer rely on a one-to-many messaging approach. Could automated messaging be the key to improving brand loyalty and guest relations for hotels?