Articles tagged “australia”

The 2016 meetings scene is all about making technology more seamless, user friendly and valuable for a broader spectrum of conference planners and attendees.

These destinations are getting right to it: They offer a world to discover.

This Tourism Australia project is a mashup of next-gen destination video marketing using GoPros, projection mapping, user-generated content, and social media influencers — and it didn't cost a lot to produce.

The success of Tourism Australia's culinary promotion and luxury branding is based on how the stakeholders are all aligning around the message, as much or more so than the actual travel product itself.

Melbourne illustrates the business potential of sharing knowledge industry networks between city governments, convention bureaus, local businesses and residents to co-create next generation conferences.

Selling luxury travel today is all about options. Luxury travel brands are delivering more immersive, personalized travel experiences targeting a broader consumer base by age, source markets, and evolving traveler psychographics.

Developments at OpenTable have been almost as quiet as a library while the restaurant reservations platform has been in investment mode. The acquisition of a dining reservations platform in Australia is obviously a geographic play.

Selling indigenous travel experiences can be difficult to convert so Tourism Australia is wrapping the entire campaign in content.

Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.