Australia Tourism Turns to User-Generated GoPro Films for New Year’s Eve Bash
Photo Credit: A GoPro video of Sydney's Taronga Zoo is displayed on a pylon supporting the Sydney Harbour Bridge. Tourism Australia
Skift Take
This Tourism Australia project is a mashup of next-gen destination video marketing using GoPros, projection mapping, user-generated content, and social media influencers — and it didn't cost a lot to produce.
Over 1.5 million New Year's Eve revelers in Sydney Harbour last week watched six short GoPro films of surfers, skateboarders and zoo animals projected on the 250-foot-high columns supporting Sydney Harbour Bridge.
Tourism Australia and the City of Sydney worked with social media influencers to produce the films, each created with miniature GoPro HERO4 cameras, at nearby locales such as Bondi Beach and Taronga Zoo.
The projections were designed to provide a taste of Tourism Australia's upcoming global advertising campaign launching this month, which will focus on Australia's aquatic and coastal travel experiences.
The City of Sydney also created the #SydNYE website and h
