Skift Take
The 2016 meetings scene is all about making technology more seamless, user friendly and valuable for a broader spectrum of conference planners and attendees.
The Skift MeetingsIQ newsletter defines the future of meetings and events with an emphasis on disruptive strategies that improve knowledge sharing.
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The Future of Meetings
Marriott Announced its 5 Macro Meeting Trends Study at PCMA Convening Leaders: Marriott CEO Arne Sorenson unveiled a new video highlighting the future of meetings at the Professional Convention Management Association (PCMA) Convening Leaders conference in Vancouver this week. Marriott's five macro meeting trends were extrapolated from a series of discussions last year with high-profile convention organizers sourced by PCMA.
“Instead of rates, dates and space, and tables and chairs, the meetings industry really has to pivot away and focus on people and purpose to maintain its relevance,” says Brian King, global officer of Marriott Signature Brands. “We’ve been longtim