Skift Take

The 2016 meetings scene is all about making technology more seamless, user friendly and valuable for a broader spectrum of conference planners and attendees.

The Skift MeetingsIQ newsletter defines the future of meetings and events with an emphasis on disruptive strategies that improve knowledge sharing.

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The Future of Meetings

Marriott Announced its 5 Macro Meeting Trends Study at PCMA Convening Leaders: Marriott CEO Arne Sorenson unveiled a new video highlighting the future of meetings at the Professional Convention Management Association (PCMA) Convening Leaders conference in Vancouver this week. Marriott’s five macro meeting trends were extrapolated from a series of discussions last year with high-profile convention organizers sourced by PCMA.

“Instead of rates, dates and space, and tables and chairs, the meetings industry really has to pivot away and focus on people and purpose to maintain its relevance,” says Brian King, global officer of Marriott Signature Brands. “We’ve been longtime partners with PCMA but this is the first time we’ve jointly partnered on research together.” Read more at Skift

More From PCMA: Marriott & PCMA Take Meeting Trends To The Next Level

Social Quote of the Day

“7% of word of mouth is from online” @j1berger Did this stat surprise you? #pcmacl #eventprofs #mpi” — @pcmahq on Twitter

Events + Venues

Intel CEO Sets a New Standard for Conference Keynotes at CES 2016: Every event organizer and C-suite executive should study this experiential, tech-driven presentation by Intel honcho Brian Krzanich. The digitally-infused live experiences and hybrid content interplay was how Intel was able to keep an audience engaged for one hour and 48 minutes. Read more at Skift

Australia Tourism Turns to User-Generated GoPro Films for New Year’s Eve Bash: Over 1.5 million New Year’s Eve revelers in Sydney Harbour last week watched six short GoPro films of surfers, skateboarders and zoo animals projected on the 250-foot-high columns supporting Sydney Harbour Bridge. Read more at Skift

PCMA Says Let Attendees Control Their Own Experience: The Workspring Active Learning and Work Space is designed to allow attendees to customize a more personal experience for themselves at PCMA Convening Leaders 2016 this week. Read more at PCMA

Talking More, Smiling Less at CES: Lots of Conversations, But Where Is the Magic?: MRY agency’s CMO David Berkowitz writes: “The tech experience itself should be more fun. Here’s one way to bring back the experiential magic: Shift the show floor in coming years to Boulder City, Nevada, where the world’s first Droneport is under construction.” Read more at AdAge

2016 Meeting + Travel Trends

Skift Annual Forecast: Megatrends Defining Travel in 2016: We launched our annual megatrends print mag last night at the MRY offices in Manhattan. The deep insight covers everything from “The Bourdain Effect” on global travel to the rise of smart cities and the unbundling of technology. Download the Skift Megatrends Forecast

7 Big Event Tech Predictions for 2016: DoubleDutch CEO Lawrence Coburn shares his predictions, including how messaging will be a core reason attendees download event apps, event marketing’s AdWords moment, and the rise of Marketo and HubSpot for event marketers. Read more at MarTech Advisor

Meeting Trends Worth Watching from Convene Editors: Common themes for next generation meeting design include more hybrid tech, white space, fresh air, “e-xhibit halls” and casual dining. Read more at Convene

Smart Cities + Event Tech

Smart Cities Will Be Necessary For Survival: “The word ‘smart’ is used a lot for cities already, but that’s limited to technical data, sensor inputs, control systems, apps,” says Gerhard Schmitt, professor of IT at ETH Zurich. In the future, cities will be more responsive by developing a human-focused approach where locals and visitors give feedback on the urban experience. Read more at Wired UK

BizBash’s Global Demo Week Kicks Off January 26: The first-ever Global Demo Week is a 3-day digital showcase designed to connect event professionals to state-of-the-art technologies across the globe—all within a virtual marketplace. Read More at BizBash

What the Internet of Things Means for Meetings: IoT has the potential to transform experiential event marketing and attendee engagement in the convention space of the future. Read more at MeetingsNet

How Tech from CES 2016 Will Impact Experiential Marketing: Sony, Samsung, Google, Facebook have made huge investments in technology that will all begin to pay off in the events industry in 2016. Read more at Event Tech Brief


Skift MeetingsIQ is curated by Skift senior editor Greg Oates [[email protected]]. The newsletter is emailed every Wednesday.

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Tags: australia, marriott, meetingsiq

Photo credit: A screen grab from Marriott's Meetings Trends 2016 video. Marriott International

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