augmented reality Archives

Online Travel

Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research

Not all tech is worth the hype. But then again, the current crisis will likely accelerate the adoption of some worthwhile emerging technologies. It’s important to know how this will impact the travel industry. We’ve set out the most important technologies to help you burst that hype bubble.

Wouter Geerts, Skift Research | 4 years ago

Free Read

Tourism

How Houston Embraced Augmented Reality to Enhance the Visitor Experience

Technology plays an important role in helping tourism companies market local attractions and businesses more effectively. As smartphone functionality expands, Visit Houston is proving that augmented reality tools can have a real impact on visitor experience.

Houston First Corporation + Skift | 4 years ago

Online Travel

Travel Could Gain From Apple’s Augmented Reality Push

Of all travel companies, TripAdvisor has the most to gain by taking advantage of the expanding augmented reality functionality of iPhones and other devices. Overlaying rich hotel and restaurant reviews on real-world scenes could be widely popular. Will it act?

Sean O'Neill, Skift | 6 years ago

Meetings

Augmented Reality Is Silly Right Now But Won’t Be Forever

For augmented reality to catch on, apps need to use the technology for useful tools instead of gimmicks. We're starting to see the beginning of this shift and events should pay attention to ways augmented reality can enrich experiences instead of replacing them.

Andrew Sheivachman, Skift | 6 years ago

Hotels

Skift Q&A: The Big Vision for Augmented Hospitality

As hospitality brands rethink their service offerings beyond the overnight guest experience, the hotel of the future has a bigger role to fill as a community hub and everyday problem solver for locals. We spoke with Maud Bailly, AccorHotels chief digital officer, to better understand this evolution.

AccorHotels | 6 years ago

Business Travel

Corporate Travel Can’t Afford to Miss the Next Wave of Consumer Technology

Consumer technology is undergoing a transformation, powered by artificial intelligence and voice commands. Corporations should pay attention to how their travelers' behavior shifts in order to stay in front of upcoming trends.

Andrew Sheivachman, Skift | 6 years ago

Business Travel

How Augmented Reality Will Impact Meetings and Events

Move over virtual reality, there's a new reality taking over at meetings, conferences, and events. Augmented reality has the potential to change the way people see events — literally.

Sheryll Poe, Skift | 7 years ago

Media and PR

Microsoft Pitches Its New HoloLens as Evolution of Augmented Reality

The applications for tourism are a long way off, but Microsoft's HoloLens has the potential to impact the travel user experience by providing contextual information with immersive 3D holographic storytelling.

Greg Oates, Skift | 8 years ago

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Articles tagged “augmented reality”