AI in Travel

A mobile app, online shopping cart, and easier group travel booking are highlights in a world of outdated tech for travel agents.

Tripadvisor's generative AI entry is playing to its strengths — tours and activities, and restaurant reservations. Hotels? Maybe they'll get added later.

TUI Group is one of the first companies to test how it can use a generative AI chatbot to help consumers search through its own portfolio of products.

As earning and burning points on vacation rentals become the norm, maybe even Airbnb will launch a loyalty program one day.

Today's edition of Skift's daily podcast looks closer at hotel pricing and AI, San Francisco’s tourism challenges, and India’s cricket hotel push.

Most talk about generative AI is bombastic. Yes, today's tech has accuracy and security issues. But that will be resolved within a few years. The tech will then transform hotel revenue management.

While this is just the beginning, can we trust an AI chatbot with all our travel plans just yet? Well, humans are the best guides for now.

Reliable, accessible guest data is like gold for hotels interested in the next generation of customer service. More deals that can capitalize on that are likely on the way.

Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

There are so many ways travel could benefit from generative AI, but there's a lot of data cleanup and investment that needs to happen first.