Airlines
Delta Is Using AI For Pricing and Reservations
Delta executives revealed the airline has started experimenting with AI to determine pricing and assist with reservations as part of a growing industry trend.
Meghna Maharishi | 5 months ago
Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.
Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.
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