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AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events. 

Online Travel

TUI’s AI Chatbot Puts Experiences First

They say "it's about the journey, not the destination." But what may be true in life may not be true about how travelers want to book their trips online. TUI hopes to tap artificial intelligence to make travel search friendlier.

TUI’s AI Chatbot Puts Experiences First
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Online Travel

How Justfly Is Using Generative AI to Reshape the OTA Experience

With generative AI, online travel agencies (OTAs) are gaining a competitive edge by offering personalized customer service and efficient issue resolutions to couple with their extensive range of travel deals and offerings.

How Justfly Is Using Generative AI to Reshape the OTA Experience
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Skift AI Travel Newsletter

AI coverage across travel sectors that’s focused on separating trendy moves from good ideas – in your inbox every Friday.

Tourism

Middle East Tourism’s Fading Momentum

Today's podcast looks at the strength and weaknesses of Middle East's tourism sector, how travel companies are using artificial intelligence, and some fresh funding for travel startup Klook.

Middle East Tourism’s Fading Momentum

Travel Technology

Accor, Booking.com, Cathay Pacific: New AI Tools Made With AWS

More travel companies are investing in the potential for an AI-powered overhaul of both customer sales and internal operations.

Accor, Booking.com, Cathay Pacific: New AI Tools Made With AWS

Online Travel

Booking vs. Google in Travel AI

No one truly knows how generative AI will shake up the travel industry. Will Google stick with advertising instead of booking? Meanwhile, Booking feels it has advantages as a booking site.

Booking vs. Google in Travel AI

Online Travel

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024

Peek CEO Ruzwana Bashir isn’t looking for an exit and instead says she wants to be the biggest independent company providing operating systems for tours and expenses businesses.

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024

Online Travel

Trip.com Signs Multiyear Deal with Amazon Web Services For AI Tools

This is one of the more significant announcements AWS made during a big news-making conference this week in Las Vegas.

Trip.com Signs Multiyear Deal with Amazon Web Services For AI Tools

Travel Technology

Amazon’s New AI Tools for Travel: How Delta, IHG, and Others Are Using AWS

It is becoming more clear that streamlined customer service is one of the biggest immediate opportunities for generative AI in the travel industry.

Amazon’s New AI Tools for Travel: How Delta, IHG, and Others Are Using AWS

Tourism

Visa Waiver Sparks Travel Interest for Thailand: India Report

Interest in Thailand has spiked, following a wider Southeast Asia visa-waiver trend, easing restrictions for Indian travelers.

Visa Waiver Sparks Travel Interest for Thailand: India Report

Travel Technology

RateGain Raises $72 Million for Investments and Acquisitions

What's a tech stack these days if it isn't AI-powered? RateGain plans to use the raise to build its own through investments and acquisitions.

RateGain Raises $72 Million for Investments and Acquisitions