AI in Travel

Independent hoteliers are under pressure from every direction, and now there's an AI mandate on top of it all.

Apple's rebuilt Siri is not booking trips. But it is getting better at understanding the messy context around them.

Given Skyscanner's leading global footprint in flights, it isn't hard to envision an LLM extracting it from Trip.com Group to accelerate building a travel vertical.

We heard from more than two dozen of travel's most important tech leaders — the people actually deploying AI solutions every day. Here's what the industry still needs to get right.

Travel is the only major industry getting hit from both directions at once: AI search volumes are exploding without converting while total AI token bills internally are rising.

CEO Sébastien Bazin said an Ennismore IPO is "one of four or five" possible fates for the lifestyle joint venture. In M&A-speak, that means Accor's board hasn't decided yet.

Is Brian Chesky development of a new AI Lab outside of Airbnb an acknowledgement that building AI capabilities within Airbnb hasn't been up to par? Or are some tech developments like AI too large to sit out without having more skin in the game?

AI can't sell what hotel systems can't see. Until room-level data, guest behavior, and service pricing live in one connected system, the industry's AI gains will stay stuck on the cost efficiency side of the ledger.

The hospitality companies scaling AI fast aren't running better pilots. They've stopped thinking in pilots at all.

Many of the pressing issues in AI implementation are organizational, not technological.