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AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Travel Technology

What the New Ray-Ban Meta Smart Glasses Mean for Travelers

These AI-powered smart glasses offer an early glimpse at what on-the-go virtual travel assistants could be.

What the New Ray-Ban Meta Smart Glasses Mean for Travelers

Travel Technology

Here’s How Amadeus Employees Use AI with Microsoft Copilot 

Amadeus is still determining how much more efficient generative AI makes the workplace, but employees were clear that they want to keep it.

Here’s How Amadeus Employees Use AI with Microsoft Copilot 
Uncover the next wave of innovation in travel.
June 4 in New York City
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Online Travel

Google Adding Features to Maps and Search to Promote More Sustainable Travel

Google just a few weeks ago shared updates about AI-powered travel features in some of its products. Now it's adding more.

Google Adding Features to Maps and Search to Promote More Sustainable Travel

Announcements

Two Skift Events To Be Held Consecutively This Summer in New York City

We are hosting two back-to-back events: Skift Data + AI Summit and Skift Short-Term Rental Summit in New York City at Dotdash Meredith this June.

Two Skift Events To Be Held Consecutively This Summer in New York City

Announcements

Meet the First Set of Speakers for Inaugural Skift Data + AI Summit

We are thrilled to announce the first round of speakers for the inaugural Skift Data + AI Summit in New York City on June 4. The lineup will include some of the brightest minds in the industry, each bringing their unique insights and expertise to the table.

Meet the First Set of Speakers for Inaugural Skift Data + AI Summit

Short-Term Rentals

Guesty Raises $130 Million for Global Expansion, Acquisitions, and AI

Guesty is determined to continue riding the wave of short-term rental growth, with plans for expansion in geography, products, and technology.

Guesty Raises $130 Million for Global Expansion, Acquisitions, and AI

Travel Technology

IHG Hotels Partners with Google to Build AI Trip Planner

IHG Hotels & Resorts sees a future in helping travelers plan their entire trip, not just where to stay.

IHG Hotels Partners with Google to Build AI Trip Planner

Short-Term Rentals

TravelNet Solutions, Short-Term Rental Software Provider, Lays Off 7% of Employees

There have been a ton of layoffs in various areas of the short-term rental industry over the last year. Facing headwinds, companies are trimming costs and trying to position themselves to new market conditions.

TravelNet Solutions, Short-Term Rental Software Provider, Lays Off 7% of Employees

Skift Originals

Marriott Bonvoy’s New AI Search Tool: 4 Tests Show How It Works — and Doesn’t

Marriott Bonvoy's new AI tool probably isn’t sharp enough yet to be reliable. But as one of the first tools like it by a major hotel brand, it offers an early glimpse at how lodging search could look in the future.

Marriott Bonvoy’s New AI Search Tool: 4 Tests Show How It Works — and Doesn’t

Online Travel

Trivago Brings the IPO Band Back Together Again

A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"

Trivago Brings the IPO Band Back Together Again