Expedia Tech Exec on Build Versus Buy: Keep Customer Data Close
Acquiring a shiny company to boost your AI ambitions may seem appealing, but buying can sometimes set a company back.
AI in Travel
Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.
Marriott’s AI Rollout: From Pilots to ‘Points on the Board’
Marriott is now in the third phase of its AI rollout, with conversational search the highest-profile launch coming this year. Its top data and AI exec says the harder work is rethinking the workflows underneath.
Why Air Canada’s Digital Officer Is Done With AI ‘Use Cases’
Most travel companies are still cataloguing AI use cases. Air Canada's chief digital officer argues that catalogue is what’s keeping their AI work narrow and shallow.
Hilton’s CIO: Building the AI Trip Planner and Grappling With ‘Tokenomics’
A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.
Priceline Gives Penny a Multi-Agent Makeover
Priceline is turning Penny from a single chatbot into an interface for a squad of agents. It's the latest platform turning to multi-agent architecture for travel.
After Sonder’s Collapse, Francis Davidson Returns With an AI Travel Agent
Another AI travel agent might not be news. One built by the founder of Sonder, with something to prove, is.
The High Cost of Infinite Search: How AI Agents Break Travel Economics
Travel search was built around a useful limit: people eventually stop looking. AI agents don’t. That turns comparison shopping into a cost problem for airlines, intermediaries, metasearch, and hotels trying to keep control of demand.
Expedia AI Chief Xavier Amatriain on Trust, Agents, and the Future of Travel — Exclusive
In his first media interview as Expedia’s Chief AI and Data Officer, Xavier Amatriain gives a rare look at the logic shaping one of travel’s most closely watched AI strategies.
New Report: The AI Rebuild of Travel
AI is accelerating a fundamental rebuild of travel technology, pushing companies to rethink the data, infrastructure, and operating models required to compete in a world shaped by real-time intelligence, interoperability, and autonomous experiences.
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How AI Became the Reason Not to Buy the World’s Largest Corporate Travel Company
With most potential buyers citing AI disruption risk and walking away, Long Lake's $6.3 billion acquisition of AmexGBT is the most contrarian bet in travel right now.