Articles tagged “air new zealand”

Not that there was any doubt, but Air New Zealand wants to burnish its NZ roots, and hence the new fern mark which is globally well known as Kiwi mark.

Behind every airline, music festival, and UNESCO World Heritage site is a country desperate to increase its share of the world tourism market and welcome more money-spending tourists across its borders.

Oh to be the creative director in charge of Air New Zealand's in-flight videos. It must be the best job in airline saftey.

The Air New Zealand has made its name with quality flights and some daring if underwhelming advertising (see photo, above), and this stunt is in step with its brand. But and kudos to the carrier for taking a change on both gay and straight couples.

Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.

Hotels offering late checkouts and airlines like ANZ help business travelers comfortably kill time between checkout and takeoff, a great way to build customer loyalty.

Air New Zealand has mixed smart business decisions with borderline offensive campaigns -- remember Rico, the perverted in-flight puppet? -- to surge into profitability, and it obviously doesn't mind the additional press something like this brings.

Surely the best airline marketing campaign of 2012.

Air New Zealand continues to excel at channeling its quirkiness.

Director Peter Jackson's commitment to the country during the filming of one of the world's biggest movie franchises has done more for the country's inbound traffic than any other action. The tourism industry should begin work on his statue now.