Here’s what the Hobbit-themed Air New Zealand aircraft looks like

Rafat Ali

November 23rd, 2012 at 6:44 PM EST

Photo Credit: Flickr.com / My Favorite Things2

Skift Take

Surely the best airline marketing campaign of 2012.

If you're in the travel industry or a travel enthusiast get your daily dose of Skift: subscribe to our newsletter, or social feeds, here. To say that Air New Zealand is clearly milking it is an understatement. And why not? The national airline of the Kiwi country is the partner airline for h

Cruises

The Alaska Experiment That Could Reshape How Cruise Lines Navigate Wildlife

Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors.

MSC Cruises + Skift | 1 week ago

IndiGo Suspends 7 International Routes: What’s Behind the Cutbacks

India's two biggest airlines spent the last few years expanding aggressively abroad. IndiGo leased wide-body aircraft for the first time. Air India was looking to rebuild into a world-class global carrier. Both are now in retreat, at least temporarily, from some of those ambitions.

Peden Doma Bhutia | 2 hours ago

Travel Technology

Airbnb’s Brian Chesky Is Creating an AI Lab

Is Brian Chesky development of a new AI Lab outside of Airbnb an acknowledgement that building AI capabilities within Airbnb hasn't been up to par? Or are some tech developments like AI too large to sit out without having more skin in the game?

Dennis Schaal | 13 hours ago

Tourism

The U.S.’ Own Goal: Why World Cup Expectations Deflated

World Cup host cities were promised a once-in-a-generation tourism surge. The lift is real, but some cities’ results are well below expectations.

Bailey Schulz | 19 hours ago

Hotels

Why Hotel AI Keeps Cutting Costs Instead of Making Money

AI can't sell what hotel systems can't see. Until room-level data, guest behavior, and service pricing live in one connected system, the industry's AI gains will stay stuck on the cost efficiency side of the ledger.

Adriana Lee | 20 hours ago

First read is on us.

Get unlimited access with Skift Pro.

Unlock your next read

Here’s what the Hobbit-themed Air New Zealand aircraft looks like

Skift Take

Get unlimited access with Skift Pro.

BILLED ANNUALLY

BILLED MONTHLY

Unlock your next read

First read is on us.

Skift Take

Share