artificial intelligence Archives

Travel Technology

AI Is Eroding the OTA's First-Click Advantage — Here's How Hotels Can Win It Back

AI is rapidly shifting hotel discovery from traditional search queries to conversational, intent-driven experiences. This white paper explores how hospitality brands are adapting their technology, content, and booking strategies to drive conversion — ensuring they remain visible and competitive in an AI-mediated travel landscape.

| 1 day ago

Air New Zealand's Tech-Savvy CEO on AI and the Limits of the Machine

4 days ago

Online Travel

Grab Says Its Travel Strategy Isn’t About Hotels or Flights, It’s About Knowing What You’ll Need Next

5 days ago

Travel Technology

AI Isn't Ignoring Airlines. It Just Can't Read Their Fares.

6 days ago

Travel Technology

Why Chesky Is Building His AI Lab Outside Airbnb

6 days ago

Hotels

Oracle Bakes AI Into Opera Cloud Hotel Operations

1 week ago

screenshot of a trip planning request on the Marriott Bonvoy app

Hotels

Marriott Begins Rollout of AI Trip Planner on Site and App

Even as Marriott builds a walled garden, it is buying real estate in everyone else's. That hedging action is understandable given that no travel company is yet sure where travelers will actually start their searches.

Sean O'Neill | 1 week ago

Hotels

Amadeus’ New AI Tools Are Part of a Bigger Hotel Booking Plan — Exclusive

Amadeus will publicly introduce two hotel AI tools at HITEC, but its bigger play is infrastructure. As AI agents move closer to travel booking, the GDS wants to help define how hotels are found, priced, changed, and paid for.

Adriana Lee | 1 week ago

Hotels

RealTime Reservation Acquires STAY to Unify Hotel Ancillary Revenue Tech — Exclusive

Hotels have chased non-room revenue for years without consolidating the fragmented tech underneath. This acquisition puts one shopping cart and one shared data foundation ahead of any new feature.

Adriana Lee | 1 week ago

IHG CEO Elie Maalouf sitting in a white chair while wearing a suit and talking on-stage

Hotels

IHG Spent 8 Years Rebuilding Its Hotel Systems. Now It Says the Payoff Is Starting.

IHG CEO Elie Maalouf is telling franchisees that eight years of tech investment has begun to expand their margins. It's an open question whether this early tech advantage will woo more hotel owners, boosting the growth rate of IHG's system.

Sean O'Neill | 1 week ago

Hotels

Hotels Spent $100 Million Fighting OTAs. Did It Actually Work?

If AI agents become the next distribution layer, does the decade-long battle between hotels and OTAs even matter anymore?

Seth Borko and Sean O'Neill | 2 weeks ago

Travel Technology

Travelport Launches TripServices to Power AI Travel Booking

AI agents can already help travelers dream up trips. Booking them is harder. Travelport is betting that cleaner access to flights, hotels, and extras will keep travel sellers from looking elsewhere.

Adriana Lee | 2 weeks ago

Hotels

Aven’s New Booking Engine Targets Hotel Direct Booking Conversions

Aven, the former Sabre hospitality business, is taking direct aim at a core hotel tech problem: how much legacy infrastructure can still support modern direct booking. Its new booking engine shows what a cleaner rebuild could look like.

Adriana Lee | 2 weeks ago

Hotels

4 Bets Accor Is Making on AI and the Future of Hospitality

Accor's AI strategy spans discovery, distribution, loyalty, and operations, but its boldest bet is the one focused on people. The company believes automating the invisible half of hotel work is what will let the visible half feel more human.

Accor Group + Skift | 2 weeks ago

MakeMyTrip Co-Founder on India IPO and the AI Question Investors Stopped Asking

MakeMyTrip is trying to answer three questions at once: can it stay relevant as AI reshapes travel discovery, can a string of small acquisitions build real value rather than just organizational sprawl, and does a domestic listing finally make sense after 16 years on Nasdaq?

Peden Doma Bhutia | 2 weeks ago

Hotels

Lighthouse Launches AI Assistant for Hotel Commercial Teams

Hotel teams already have too many dashboards. Ernest has to prove it can simplify commercial work, not become one more place to check.

Adriana Lee | 2 weeks ago

Adriana Lee

Adriana Lee is Skift's travel technology and AI reporter. She has been covering technology for nearly 20 years, from consumer to enterprise. For confidential tips or leads, reach her on Signal at adriana.133

Dennis Schaal

Dennis Schaal is Skift's executive editor. As a reporter, he covers online travel and short-term rentals for Skift. Schaal has written oral histories of online travel, Booking.com and short-term rentals.

Rafat Ali

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