Articles tagged “affluent traveler”

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Hotels

Cultural Immersion: The Next Big Trend in Luxury Hospitality

The luxury travel market is shifting from sheer opulence to authenticity, reflecting a growing demand among affluent travelers for meaningful, culturally rich experiences.

Cultural Immersion: The Next Big Trend in Luxury Hospitality

Tourism

U.S. Affluent Traveler Trends 2019: New Skift Research

The spending power of U.S. affluent travelers makes them an attractive target market. In this report, we look at how their attitudes, behaviors, and values have changed over time, and how they vary based on income level, age, and whether or not they have children.

U.S. Affluent Traveler Trends 2019: New Skift Research

Hotels

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Hotels

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Luxury

New Skift Research Survey Shows the Complexity of Affluent Travelers

Affluent travelers are often targeted by travel brands due to their huge spending power. Making assumptions about this segment based purely on their high incomes, however, is likely to be a mistake.

New Skift Research Survey Shows the Complexity of Affluent Travelers

Luxury

New Research Report: U.S. Affluent Traveler Trends 2018

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

New Research Report: U.S. Affluent Traveler Trends 2018