Articles tagged “advertising”

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Short-term rentals could be the next frontier for sponsored listings. Hotels are difficult enough, but vacation rentals may be even more complex to get right.

International expansion is a crucial part of IndiGo's 2030 vision. It is placing strong emphasis on codeshare agreements to achieve this goal.

A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"

British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.

Do vacation rental travelers prefer consistent experiences over quirky stays? Vrbo is betting they do, with a new brand campaign that aims to outshine the competition by highlighting traditional properties, price transparency, and loyalty rewards.

Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.

As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.